WEEKLY NEUROMARKETING STRATEGIES
  •  Discover how the "Curse Of Knowledge" affects your sales drop-offs
  •  Boost sales conversions by combining emotional draw and logical flow
  •  Use the "Generation Effect" to help prospects come to their own conclusions in your sales process
MARKETING STRATEGY NAME: The Chain Of Logic
RESEARCH
Curse Of Knowledge: the more you know about something, the harder it is to describe to someone else.
Generation Effect: information is better remembered if it is generated from one's own mind rather than simply read or heard.
INTRODUCTION
Let’s say you’re intimately familiar with a product you've been selling for years. The knowledge you’ve built up about that product creates a "wall" between you and your prospect. This is called the Curse Of Knowledge.

In our Chain Of Logic strategy, we attempt to navigate around this curse by building a logical conversational journey intertwined with emotion. This helps you meet your prospect where they “are,” so to speak.
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